Almost all nonprofits know that the time between Thanksgiving and the New Year is when the majority of giving occurs. How can we leverage giving throughout the rest of the year? Here are some ideas to help incentivize gifts beyond the holiday season. Throw an outdoor party. It’s…
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Do you remember the last time someone genuinely thanked you? There’s a marked difference between sincere gratitude and the automated, perfunctory “thank yous” we so often exchange in conventional conversation. …“‘Preciate it”. A mumbled “Thanks”. A hurried “Thank you”. Recognizing that our social responsibilities are somewhat relative, we…
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Donor engagement and donor retention are constantly talked about, but rarely is its precursor touched upon: the establishment of trust. Many organizations attempt to gain this asset through a display of financial transparency. However, while financials are a well-intentioned first step, the benefits of a unique and personal…
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In the nonprofit field, it sometimes feels as though the work is never finished…and maybe it really isn’t. From mission to vision, there’s just too much that can be done, and it can be hard to leave work behind and go home at the end of the day….
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Giving levels are great at displaying impact transparency, giving the donor an idea of what their gift can actually do. The true goal of a giving level is to elicit an emotional response, and incrementally increase average gift size in the process.
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